Industry data across authorised Indian automotive dealerships shows that 20–55% of an active customer base is lost every year to aftersales churn. A dealership with 3,000 service customers can expect to lose between 600 and 1,650 in 12 months. At an average service and insurance ticket of ₹28,000 for a mid-volume Hyundai dealer, losing 40% means over ₹1.9 crore in missed annual revenue—revenue that walked out not to a competitor, but to a local garage, lapsed insurance, or simple inaction.
Recoverable revenue
What makes this painful is that this revenue is entirely recoverable. These customers already own a vehicle that needs servicing and an insurance policy due for renewal. The demand exists; the relationship exists. What is missing is consistent, timely follow-up.
System-driven aftersales
Dealerships that solve this replace human-dependent processes with system-driven ones: follow-ups, reminders, at-risk identification, and personalised outreach happen automatically, regardless of who resigned or how busy the team is. Relatim connects to your OEM DMS and reaches every customer at the right time, on the right channel, with the right offer—without adding headcount. Book a demo or get in touch.