In India, motor insurance is often sold and renewed with the help of dealers in major cities. Vehicle owners in these areas have easier access to policies and reminders. Outside these hubs, reach can be limited—which is one reason penetration stays low in many regions.
The dealer role in major cities
Dealers in major cities are a common touchpoint for vehicle purchase and often for first-time insurance. They can nudge customers at service visits and through follow-ups. This works where dealer networks are strong; in smaller towns and rural areas, the same touchpoints may not exist.
How technology can extend reach
Insurers and dealers can use AI to reach more customers regardless of location. Relatim's AI employees send renewal reminders and answer queries via phone and WhatsApp in regional languages—so outreach is no longer limited to those who walk into a showroom in a major city. Book a demo to see how Relatim helps extend motor insurance renewal beyond major cities.