Indian authorised dealerships are sitting on a goldmine of customer data that most retail businesses would pay significantly to acquire. Every OEM DMS holds complete vehicle service history, purchase and financing details, insurance policy and renewal dates, contact preferences, and demographic data by vehicle segment.
Data that can drive revenue
This data, if activated, is enough to build accurate models for service timing, insurance renewal propensity, churn risk, and offer sensitivity. A Creta owner who has serviced twice and has insurance due in 45 days is a very different customer from an i10 owner who has never returned—and should receive different communication. Most Indian dealerships cannot afford a data science team to build and maintain these models, and legacy DMS platforms are not built to activate this data for intelligent outreach.
Purpose-built AI for Indian retail
AI systems built for Indian automotive retail integrate directly with OEM DMS—often going live in under 24 hours—and apply pre-trained models that understand Indian dealership customer behaviour from day one. Relatim does exactly that: connect your DMS, and Relatim handles the rest. Book a demo or get in touch.